​CITY NATIONAL BANK
“On The Way Up”: Presented by City National Bank
In a collaboration between City National Bank and the iconic Beacon Theatre, an ingenious initiative marketing campaign took shape titled ‘On The Way Up”. The concept was born from the legendary reputation of the Beacon's freight elevator, adorned with the autographs of celebrities and immortalized in photographs. The videos featured in this campaign include various celebrities as they step into the elevator, where they are interviewed about their journey ‘on the way up’ to fame and success.
​Paramore on First Gig
PARAMORE
I participated in Paramore's scheduled interview, contributing to the campaign's objectives. I played a role in refining and enhancing the interview questions that were to be featured in the filming process. Additionally, I provided support during the creative development phase on set, contributing to the overall execution of the project.