EcoATM wanted to establish a strong brand voice in the e-waste and recycling space upon their launch in Europe, all while building brand awareness, growing engagement, and amplifying the EcoATM footprint.

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​I crafted the copy for EcoATM's out-of-home advertising campaign. Guided by their vision to make a difference, I conveyed their purpose through words that resonate. By emphasizing ecoATM's approach of providing the most convenient solution, I ensured that the message conveyed the seamless and meaningful experience they offer in addressing the global e-waste problem.